But none of these brands make Europe‘s most popular EV when it comes to sales. That title goes to French carmaker Renault, and its affordable electric car the Zoé, according tofigures reported by Bloomberg.
Over the past six months, the Tesla Model 3 has been the top selling EV in a number of European countries likeIceland,Germany, andGreat Britain, far surpassing any competition. Despite this, the Zoé has managed to sell more units in total.
In the first half of 2020, Renault has sold nearly 40,000 Zoés. The French marque sold just under 50,000 units of the EV globally in 2019.With five months of the year still to go, it looks like Renault will smash its previous sales record for the city car which has been growing steadily since it launched in 2013.
This might surprise a lot of people, myself included. The Renault Zoé is an undeniably sensible EV and its popularity is easy to understand.
However, it’s risen to the top as Europe’s most popular EV without making a fuss. While eyes on Tesla’sroller coaster stock priceand Model 3 sales, the Zoé has quietly plugged along and become a universally popular machine.
One of the biggest reasons behind its success, though, is its affordability. Prices for the Renault Zoé start at€32,000 ($37,000). With most European governments offering subsidies of between€4,000 and €9,000, which makes the car as cheap as — if not cheaper — than petrol equivalents.